Innovations Campaign Voted Best in the North West
A partnership between Salford based Marick Communications and Magnox - the company who manage the UK’s first generation of nuclear power stations - has been awarded one of the highest accolades in public relations.
The i4 innovation campaign - which promotes, recognises and rewards innovation in the nuclear industry - was announced as the ‘Best Event’ at the Chartered Institute of Public Relations (CIPR) PRide North West region awards ceremony on the 24th November.
The i4 event was introduced to encourage employees at Magnox sites (which include the world’s oldest operating nuclear power stations) to bring forward their ideas for working safer, faster and more efficiently.
During the year-long campaign, Over 1,500 ideas were submitted (with 115 already being implemented) delivering £26m worth of additional value and generating an additional 3TWh of electricity, worth over £100m.
The CIPR PRide Awards is the only awards scheme which showcases the best PR work being carried out across the UK and sets industry standards.
Dr Peter Walkden, Commercial Director for the Magnox Business, said: “Innovation is essential if we are to continue improving our business and safely delivering for our customer (the Nuclear Decommissioning Authority) and ultimately the UK taxpayer - which is vitally important in the current financial climate.
Communications has always played a valuable role in the nuclear industry, and the excellent partnership with Marick Communications has been essential in keeping us at the leading edge, but to watch the team pick up this award shows that they’re up there with the very best in the UK....We’re all extremely proud of them.”
Janine Claber, Director of Marick Communications, said: “We have worked with Magnox on the i4 project for more than 3 years and during this time have built up an excellent partnership. We are all absolutely delighted to win this award and see it the endorsement of the CIPR as yet further recognition of the continuing impact that the i4 initiative has.”
i4 is now in its 4th year and the ideas which are coming through are better than ever, showing that this unique campaign has been instrumental in changing the culture of the nuclear industry.
The i4 innovation campaign - which promotes, recognises and rewards innovation in the nuclear industry - was announced as the ‘Best Event’ at the Chartered Institute of Public Relations (CIPR) PRide North West region awards ceremony on the 24th November.
The i4 event was introduced to encourage employees at Magnox sites (which include the world’s oldest operating nuclear power stations) to bring forward their ideas for working safer, faster and more efficiently.
During the year-long campaign, Over 1,500 ideas were submitted (with 115 already being implemented) delivering £26m worth of additional value and generating an additional 3TWh of electricity, worth over £100m.
The CIPR PRide Awards is the only awards scheme which showcases the best PR work being carried out across the UK and sets industry standards.
Dr Peter Walkden, Commercial Director for the Magnox Business, said: “Innovation is essential if we are to continue improving our business and safely delivering for our customer (the Nuclear Decommissioning Authority) and ultimately the UK taxpayer - which is vitally important in the current financial climate.
Communications has always played a valuable role in the nuclear industry, and the excellent partnership with Marick Communications has been essential in keeping us at the leading edge, but to watch the team pick up this award shows that they’re up there with the very best in the UK....We’re all extremely proud of them.”
Janine Claber, Director of Marick Communications, said: “We have worked with Magnox on the i4 project for more than 3 years and during this time have built up an excellent partnership. We are all absolutely delighted to win this award and see it the endorsement of the CIPR as yet further recognition of the continuing impact that the i4 initiative has.”
i4 is now in its 4th year and the ideas which are coming through are better than ever, showing that this unique campaign has been instrumental in changing the culture of the nuclear industry.
