videocasestudies

WYG Brand Launch

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In November 2008 WYG launched its new brand.  In the lead up to this milestone Marick was fully involved in the brand development and physical implementation programme and the communications aspects of launching and embedding a new brand with staff and stakeholders. 

The brand was revealed at an event for all senior staff – the 3rd in a series of conferences, all managed and produced by Marick, over a period of 18 months.  It was subsequently rolled out in a series of roadshows attended by 3,000 employees.

Prior to the brand development and launch, Marick had already been working with WYG and were retained to develop and support the implementation of a significant change programme communications strategy. 

Janine and the team at Marick have worked with us on a number of projects including end to end conference management, effective video production and full service re-branding communications.  Janine brings with her a depth and range of experience, skills and a never ending supply of great ideas to deliver high impact, effective communication solutions that work.  Her energy, commitment and enthusiasm together with her professional approach to delivering a quality communications service is second to none.

Susan Black, Communications Director, WYG